The Power of Product Experiments – Lessons from a Celebrated Entrepreneur


Scott Cook, founder and chairman, Intuit Inc. (Nasdaq: INTU), said the power of product experiments drives the development of innovative products and game–changing innovation and helps instil a start–up mindset at his 30–year–old company.

During an experiential learning session held at Intuit’s India Development Center in Bangalore, Scott shared insights gleaned from his years of experience building Intuit from humble beginnings into a multibillion-dollar global enterprise. His audience included over 100 entrepreneurs from across the region.

Scott highlighted several examples of failed experiments, explaining that the knowledge gained from these efforts eventually helped develop a range of highly successful products that have significantly improved people’s lives. He urged attendees to view failures as steps to building what could result in revolutionary products.

Noting that experimentation was the single biggest factor that can contribute to innovation across the board, Scott said: “More experiments lead to a better chance to learn through multiple trials and upgrades. Intuit believes in the Lean Startup model that teaches you to gauge the feasibility of your product in the initial stages of development through feedback sessions with customers. It is all about going to the market with a minimum viable product and making improvements based on feedback.”

The audience included product teams and entrepreneurial thinkers from several organizations including Harman International,, Zinnov, CopperSpiral and Greenact Innovations.

Vijay Anand, Vice President of the Intuit India Development Center, said :“For years now, Intuit in India has displayed a firm commitment to nurturing the start–up ecosystem locally. We are keen that entrepreneurs gain from our knowledge and experience and are willing to partner with them to bring innovation into every product idea they may have.”

The interactive session provided an opportunity for attendees to connect with like–minded peers and share learnings from their experiments.